Buy and hold is an investment strategy where an investor purchases securities, such as stocks or bonds, and holds onto them for an extended period, typically with the expectation of long-term appreciation and income generation.
For startups, adopting a buy and hold strategy is important to acquire assets or investments which are relevant to your business operations or long-term goals. And after acquiring, retaining them for an extended period.
This approach allows startups to focus on building their core business without the distraction of frequent trading or portfolio management.
By holding onto assets such as intellectual property, strategic partnerships, or equity stakes in complementary ventures, startups aim to create sustainable value over time, capitalise on growth opportunities, and enhance their competitive position in the market.
Buying and holding enables startups to prioritise long-term stability and growth while minimising short-term market volatility and transaction costs.
Buy and Hold Strategy is important because:
This is how you prepare a buy and hold strategy for your startup:
These are the trends that can affect buy and hold strategy for small and medium businesses:
A notable example of a buy and hold strategy for a startup in India is the case of Flipkart. Founded in 2007 by Sachin Bansal and Binny Bansal, Flipkart started as an online bookstore and gradually expanded into a leading e-commerce marketplace.
Instead of focusing solely on short-term gains or exiting the market quickly, Flipkart's founders adopted a buy and hold approach by strategically investing in the company's growth over the long term. They focused on building a strong brand, expanding their product offerings, and investing in technology infrastructure to enhance customer experience and scale operations efficiently.
Despite facing challenges and competition, Flipkart remained committed to its long-term vision and resisted the urge to sell or exit prematurely. This buy and hold strategy eventually paid off when Walmart acquired a majority stake in Flipkart in 2018, valuing the company at $16 billion, making it one of the largest e-commerce acquisitions globally.
By staying true to their buy and hold strategy, Flipkart's founders created significant value for stakeholders and cemented the company's position as a pioneer in India's e-commerce industry.
What is the difference between long-term investment and short-term investment?
Holding assets like stocks, bonds, or real estate for a long time—usually years or decades—to generate sizable income or gain over time is known as long-term investing. In contrast, short-term investing entails purchasing and disposing of assets in a shorter period—typically a few years or months—to profit quickly from market swings.
What are the benefits of including portfolio investments in a long-term investment strategy?
Long-term investors can reduce risk and maximise returns by utilising portfolio investments comprising a diverse range of assets such stocks, bonds, mutual funds, and exchange-traded funds (ETFs). Investors can reduce the effect of volatility in any one investment and seize long-term growth possibilities by distributing their investments across various asset classes and industries.
How does holding stocks fit into a long-term investment approach?
Investing in stocks as part of a long-term plan enables investors to gain exposure to a company's potential growth over time. Investors can profit from compound returns, dividend income, and portfolio appreciation by purchasing equities for long periods and investing in fundamentally sound companies with promising growth prospects.
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