Keeping abreast of conversion optimization trends and technologies
A
A/A Testing
A/A testing is a statistical test performed to compare two identical experiences on a random set of users. While just like in an A/B test the traffic is distributed equally among both variations, however, the objective of an A/A test is to validate that the statistical test returns no difference in conversion rates between the two experiences.
Know MoreAngel Investor
An angel investor is an individual who provides financial backing and support to early-stage or startup companies, typically in exchange for equity ownership or convertible debt.
Know MoreAccelerator
An accelerator in the business world is a structured program designed to speed up the growth and development of early-stage startups. The purpose is to act as a support system, provide mentorship, and a range of resources to help these startups reach their full potential.
Know MoreAccredited Investor
An accredited investor is considered financially savvy and has a higher income or significant wealth. This special status allows them to invest in more complex and riskier opportunities that are only available to some. Accredited investors might get involved in private companies, hedge funds, or specific investments requiring a deeper understanding of financial matters.
Know MoreADGM (Abu Dhabi Global Market)
ADGM (Abu Dhabi Global Market) is an international financial center in Abu Dhabi, UAE, fostering economic growth and innovation through its independent legal and regulatory framework.
Know MoreAccrued Expenses
Accrued expenses refer to costs a company has incurred but has yet to pay.
Know MoreAcquisition
Acquisition is the process of one company gaining control over another through purchasing its assets or equity.
Know MoreAcquisition Cost
Acquisition cost is defined as cost incurred to obtain an asset or bring a product or service into a company.
Know MoreAd Valorem Tax
Ad valorem tax is a type of tax that is calculated as a percentage of the assessed value of a good or service.
Know MoreAdjusted Gross Income (AGI)
Adjusted Gross Income (AGI) is a measure used in the United States tax code to represent an individual's or a household's total income from various sources, with specific adjustments made to arrive at a figure that serves as the basis for calculating taxable income.
Know MoreAdverse Selection
Adverse selection for startups refers to the increased risk of attracting higher-risk customers or investors due to information asymmetry, potentially leading to unfavourable outcomes.
Know MoreAffiliate Marketing
Affiliate marketing is a performance-based online marketing strategy where businesses reward affiliates for driving traffic or sales to the merchant's website through the affiliate's marketing efforts.
Know MoreAfter-tax income
After-tax income refers to the amount of money an individual or entity has remaining from their earnings after deducting applicable taxes.
Know MoreAgainst the Spread (ATS)
Against the spread for startups" typically refers to a strategy or approach where a startup seeks to outperform industry benchmarks or expectations, showcasing superior performance or growth compared to prevailing norms or averages.
Know MoreAgent
An agent typically refers to an individual or entity that acts on behalf of the startup to facilitate various business activities.
Know MoreAgile
In the context of startups, "agile" refers to a flexible and iterative approach to project management and product development.
Know MoreAmortization
Amortisation is the gradual reduction of a financial obligation or the allocation of the cost of an intangible asset over a specific period through scheduled, equal payments.
Know MoreAncillary Revenue
Ancillary revenue is income from supplementary goods or services that complement a business's core offerings.
Know MoreAngel Tax
Angel Tax refers to a tax imposed on startup funding from angel investors, where the startup's valuation is considered higher than its fair market value, potentially leading to taxation on the excess valuation as income.
Know MoreAnnual Percentage Rate (APR)
The Annual Percentage Rate (APR) is a standardised way of expressing the total cost of borrowing, including the interest rate and any additional fees or charges associated with a financial product, such as a loan or credit card.
Know MoreAnnual Report
Annual reports are comprehensive documents companies produce at the end of each fiscal year, summarising financial performance, operational highlights, and future strategies for stakeholders.
Know MoreAppraisal
Appraisal is the comprehensive assessment and valuation of a company's financial, operational, and market aspects to determine its overall worth and potential.
Know MoreArbitrage
Arbitrage is the simultaneous buying and selling of assets in different markets to exploit price differences and make a profit.
Know MoreArbitration
Arbitration is a method of resolving disputes outside the court system, where parties submit their disagreement to a neutral third party (arbitrator), who makes a binding decision based on the evidence and arguments presented.
Know MoreArticles of Association
In company law, the "Articles of Association" refer to a legal document that outlines the internal rules, regulations, and procedures governing the management and operation of a company.
Know MoreAsset Allocation
Asset allocation is the strategic distribution of investments among various asset classes, such as stocks, bonds, and cash, to optimize portfolio returns while managing risk.
Know MoreAsymmetric Information
Asymmetric information when one party in a commercial deal possesses more information than the other.
Know MoreAuthorized Capital
Authorised capital refers to the maximum amount of capital a company is legally permitted to issue in the form of shares, representing the limit of financial resources it can raise from shareholders.
Know MoreAutomated Clearing House (ACH)
An electronic network that facilitates secure and efficient financial transactions, allowing the electronic transfer of funds between bank accounts is Automated Clearing House. ACH full form in banking= Automate Clearing House.
Know MoreB
B/B Testing
B/B testing is a statistical test performed to compare two identical experiences on a random set of users. While just like in an A/B test the traffic is distributed equally among both variations, however, the objective of an B/B test is to validate that the statistical test returns no difference in conversion rates between the two experiences.
Know MoreB2B
B2B is a business model where transactions occur between two or more businesses only and there is no individual. B2B, or Business-to-business, refers to commercial transactions and interactions between two or more businesses rather than between a business and individual consumers. It is a fundamental aspect of the global economy, encompassing a wide range of industries, products, and services. A B2B business survives in a market with a favourable ecosystem comprising similar players.
Know MoreB2C
Under B2C, the business interacts directly with customers. The products or services are typically tailored for personal use of the customers rather than for other businesses or organisations. This model of B2C is commonly associated with retail stores, online shopping platforms, and any business that primarily targets individual consumers as their customers.
Know MoreBAU
BAU activities are routine, standard, and essential activities for the organisation to maintain its day-to-day functions without significant disruptions. These activities typically include production, customer service, administrative work, and other core operational processes. When an organisation is said to be operating "in BAU," it conducts its regular operations without any significant changes, emergencies, or special projects that would disrupt the normal flow of business. BAU can serve as a baseline for assessing the impact of changes, improvements, or unexpected events on an organisation's operations and performance.
Know MoreBootstrapping
Bootstrapping is when entrepreneurs use their own funds, revenue earned by the business, and reasonable cost management to fund and support the operation and growth of the company as opposed to relying on outside investors or loans. As the business strives to become self-sufficient and sustainable without considerable external capital, bootstrapping frequently calls for frugality, inventiveness, and an emphasis on generating profitability early on.
Know MoreBridge Loan
A bridge loan is an arrangement that allows the borrower to meet their current financial burden and obligation. The swing loan helps them meet their immediate cash flow requirements.
Know MoreBurn Rate
A bridge loan is an arrangement that allows the borrower to meet their current financial burden and obligation. The swing loan helps them meet their immediate cash flow requirements.
Know MoreBack-End Load
Back-end load refers to fees or costs incurred by investors upon selling or redeeming mutual fund shares, typically impacting returns at the time of withdrawal.
Know MoreBad Debt
Bad debts refer to amounts owed to a company that are deemed uncollectible due to the debtor's inability or unwillingness to repay, resulting in a financial loss for the creditor.
Know MoreBalance Sheet
A company's financial statement that provides a snapshot of its assets, liabilities, and shareholders' equity at a specific point in time is a balance sheet. It outlines the company's financial position.
Know MoreBalanced Budget
A balanced budget is a financial plan where projected revenues equal estimated expenditures, resulting in no budget deficit.
Know MoreBalloon Payment
A financing arrangement for large lump sum payments is due at the end of the loan term, where regular payments are lower but result in a significant final repayment.
Know MoreBank Reconciliation
A financial document that compares a company's accounting records of its bank transactions with the bank's own records to ensure they match is a bank reconciliation statement.
Know MoreBar Chart
A bar chart visually depicts financial data through bars of different lengths, facilitating the comparison of values and trends in areas such as market performance, investment portfolios, or budget allocations.
Know MoreBarter
The barter system is a method of exchange where goods or services are directly traded without money.
Know MoreBear Market
A bear market is characterized by a prolonged decline in stock prices, typically with a drop of 20% or more from recent highs, reflecting widespread pessimism and a lack of investor confidence.
Know MoreBeneficiary
Beneficiaries are individuals or entities who receive advantages, profits, or assets from a will, trust, insurance policy, or other financial arrangements.
Know MoreBidding
Bidding refers to offering a price or proposal for an item, service, or contract during an auction or competitive situation.
Know MoreBlack Swan
Black Swan refers to an event which is unforeseen, beyond normal and extremely difficult to predict.
Know MoreBlockchain
Blockchain technology is an advanced database mechanism that allows easy transfer and sharing of information in a vast network.
Know MoreBlue Sky Laws
Blue Sky Laws are anti-fraud regulations that allow legal authorities and investors to file actions against the issuers if they fail to abide by the law.
Know MoreBoard of Directors
Group of individuals selected by shareholders to make decisions on behalf of the company to ensure alignment with the shareholder interest and strategic decisions.
Know MoreBoilerplate
Boilerplate is the standard legal text, which is not changed easily, in a contract.
Know MoreBond Yield
An investor's return on investment from holding a bond is called a Bond Yield. It is expressed in percentage and includes interest payments and potential capital gains or losses.
Know MoreBottom Line
Bottom line gives an idea of net profit or loss in business that is deduced by subtracting expenses from total revenue.
Know MoreBranding
Branding refers to creating a unique and recognizable product, service, or company identity.
Know MoreBreak-even Analysis
Break-even analysis is a financially evaluating the point at which total revenue equals total costs, resulting in neither profit nor loss.
Know MoreBreak-even Point
The break-even point is the level of sales at which total revenue equals total costs, resulting in neither profit nor loss.
Know MoreBridge Financing
Bridge financing is a short-term funding solution that helps address immediate capital needs to bridge a financial gap. It is needed until a more permanent financing option is secured.
Know MoreBridge Loan
A short-term financing option that bridges the gap between the immediate need for capital and securing a long-term loan or other financial arrangement is bridge loan.
Know MoreBroad Money
A flexible method to measure the supply of money in an economy is called broad money. It also includes accounting assets that can be converted into currency.
Know MoreBroker
An intermediary who facilitates buying and selling of financial instruments on behalf of their client is called a broker. They earn a commission out of selling the financial instrument.
Know MoreBrokerage Fee
Brokerage fees are defined as charges that a broker imposes for the transaction executing transactions on behalf of clients in financial markets.
Know MoreBudget Variance
Budget variance is the variation between planned and actual financial outcomes.
Know MoreBusiness Continuity Plan (BCP)
Business continuity planning is developing strategies and procedures to ensure a company can continue operating during and after a disaster or unexpected event.
Know MoreBusiness Development
A business development executive is an individual that helps a startup grow by identifying opportunities, building relationships, and creating strategies to increase revenue.
Know MoreBusiness Ethics
The moral principles and standards that guide the behaviour and decisions of individuals and organisations in the business world to ensure fairness, honesty, and integrity in all dealings are classified as business ethics.
Know MoreBarter System
The barter system is a method of exchanging goods or services directly for other goods or services without using money.
Know MoreBasis Point
A basis point is a unit of measure used in finance to represent a change of 0.01%, typically in interest rates or yields.
Know MoreBehavioral Economics
Behavioural economics definition refers to the study of human decision-making in economic situations.
Know MoreBill of Materials (BOM)
An exhaustive description of the raw materials, parts, and instructions needed to build, produce, or fix a good or service is called a bill of materials (BOM).
Know MoreBlue Chip Stocks
Blue chips stocks are shares of large well established companies which have stable performance and reputation of reliability in the market.
Know MoreBusiness Process Outsourcing (BPO)
The practice of contracting specific business tasks or processes to an external service provider is business process outsourcing.
Know MoreBusiness Process Reengineering (BPR)
Radically redesigning workflows to improve efficiency, cost, and quality dramatically is called business process reengineering.
Know MoreBuy and Hold
Buy and hold is an investment strategy where an investor purchases securities, such as stocks or bonds, and holds onto them for an extended period, typically with the expectation of long-term appreciation and income generation.
Know MoreBuy Limit Order
A buy order is a request placed by an investor to purchase a specific quantity of a financial security. A financial instrument like stocks or bonds, at a specified price or at the best available price in the market offers financial security.
Know MoreBuy-Side
The buy side refers to entities that purchase securities, assets, or services for investment purposes.
Know MoreBuyback
A buyback for small businesses is when the company repurchases its shares from shareholders, often to return capital to investors or enhance shareholder value.
Know MoreBuyer's Market
A buyer's market is a market condition where there are more goods or services available for sale than there are buyers, giving buyers greater negotiating power and potentially leading to lower prices.
Know MoreC
Crowdfunding
Crowdfunding is often used to fund projects, businesses, or charitable endeavours. Instead of relying on traditional funding sources like banks or venture capitalists, crowdfunding campaigns leverage the collective contributions of individuals, known as "crowd funders" or "backers."
Know MoreCrowdsourcing
As per the word, crowdsourcing meaning indicates the use of the combined knowledge, abilities, and contributions of a "crowd" or community rather than just a company's internal resources or expertise.
Know MoreCustomer Acquisition Cost
Customer Acquisition Cost (CAC) is the price a business pays to get a new customer. It's the money spent on advertising, marketing, and sales efforts to attract people and turn them into paying customers. Imagine it as the cost of bringing someone into a store or getting them to use a service.
Know MoreC Corporation
A C Corporation is a legal business structure separate from its owners, providing limited liability to shareholders and allowing for the issuance of multiple classes of stock.
Know MoreCall Spread
A call spread is when you buy a call on a strike and sell another call on a higher strike with the same expiry date. A put spread is when you buy a put on a strike and sell another put on a lower strike with the same expiry.
Know MoreCall Option
A call option is a financial contract that gives the holder the right, but not the obligation, to buy a specified asset at a predetermined price within a set period.
Know MoreCallable Bond
A callable bond is a type that the issuer can redeem before its maturity date, typically when interest rates decline.
Know MoreCapital Budgeting
Capital budgeting is the process of evaluating and selecting long-term investment projects or expenditures that involve significant financial resources.
Know MoreCapital Expenditure (CapEx)
Capital expenditure refers to investments made by a company in long-term assets or projects expected to provide future benefits and enhance the company's productive capacity.
Know MoreCapital Gains
Increase in the value of the capital assets when you sell them is called capital gains.
Know MoreCapital Goods
Capital goods are long-term assets, such as machinery, equipment, and buildings, used by businesses to produce goods or services.
Know MoreCapital Intensive
The capital-intensive technique utilises a high proportion of capital goods relative to labour in the production process.
Know MoreCapital Surplus
Capital surplus is the extra money a company raises by issuing stock above its par value.
Know MoreCapitalisation Rate
Capitalisation Rate indicates the rate of return that is generated on real estate investment property.
Know MoreCarry Trade
The carry trade is a speculative trading strategy in which investors borrow funds in a currency with low interest rates to invest in a different currency with higher interest rates. The aim is to gain profit from the interest rate differential.
Know MoreCash and Cash Equivalents (CCE)
Highly liquid assets that are readily convertible into known amounts of cash are called and cash equivalents. CCE meaning indicates that assets are subject to insignificant risk of changes in value.
Know MoreCash Budget
A cash budget is a plan that outlines how much money a person or corporation intends to earn and spend over a specified period.
Know MoreCash Conversion Cycle (CCC)
The cash conversion cycle (CCC) is a financial indicator that evaluates how long a company can convert its inventory and other resource investments into sales-related cash flows.
Know MoreCash Conversion Efficiency(CCE)
Cash conversion efficiency refers to the effectiveness with which a company converts its investments in inventory and other resources into cash flows from sales within a given period.
Know MoreCash Cow
A "cash cow" is a highly profitable business or product that requires minimal investment to maintain its revenue generation.
Know MoreCash Discount
A cash discount is a reduction in the purchase price offered to customers who pay in cash instead of using credit or financing.
Know MoreCash Equivalent
Cash equivalent refers to highly liquid assets readily convertible into cash with minimal risk of loss.
Know MoreCash Flow Statement
A cash flow statement monitors the inflow and outflow of cash, providing information on a company's financial health and operational efficiency.
Know MoreCash Inflow
Cash inflows relate to all operations that result in cash being brought into the firm. The primary goal of a cash flow statement is to discover how cash affects various sorts of cash inflows and outflows.
Know MoreCash Inflows
Cash inflows relate to all operations that result in cash being brought into the firm. The primary goal of a cash flow statement is to discover how cash affects various sorts of cash inflows and outflows.
Know MoreCash Ratio
The cash ratio is a financial metric that measures a company's ability to cover its short-term liabilities with its cash and cash equivalents.
Know MoreCash Reserve Ratio (CRR)
The Cash Reserve Ratio (CRR) is the percentage of a bank's total deposits that must be held in cash reserves or with the central bank, as prescribed by the regulatory authorities.
Know MoreCentral Bank
A central bank is a financial institution that oversees a country's monetary policy, issues currency, regulates the banking system, and maintains financial stability.
Know MoreCertificate of Deposit (CD)
A Certificate of Deposit (CD) is a financial product issued by banks and credit unions that allows customers to deposit monies for a set length of time at a fixed interest rate.
Know MoreD
Debt Financing
In debt financing, the borrower agrees to repay the borrowed amount and interest over a specified period, often in regular instalments. This form of financing allows businesses to access capital to fund operations, projects, or investments while committing to repay the borrowed funds at agreed-upon terms.
Know MoreDED (Department of Economic Development)
The Department of Economic Development (DED) refers to a government agency or department responsible for overseeing and promoting economic activities within a specific region or jurisdiction.
Know MoreDAFZA (Dubai Airport Free Zone Authority)
DAFZA (Dubai Airport Free Zone Authority) is a free economic zone in Dubai, United Arab Emirates, providing a business-friendly environment for international companies to operate and trade.
Know MoreDIFC (Dubai International Financial Centre)
DIFC (Dubai International Financial Centre) is a global financial hub and free zone in Dubai, offering a unique legal and regulatory framework to businesses in the financial services sector.
Know MoreE
EBITDA
EBITDA is a financial metric that measures a company's profitability by focusing solely on its core operations, excluding certain non-operational expenses that can obscure a clear picture of the company's performance. EBITDA is calculated using the following formula:
Know MoreESR (Economic Substance Regulations)
Economic Substance Regulations UAE are implemented to ensure that entities engaging in specific activities have genuine business operations, fostering economic activity and preventing tax evasion.
Know MoreF
Fundraising
Fundraising involves various strategies and activities to raise capital or resources to fulfil specific objectives or initiatives, often intending to address social, philanthropic, or financial needs.
Know MoreFTA (Federal Tax Authority)
The Federal Tax Authority (FTA) is the regulatory body responsible for overseeing taxation matters and implementing tax policies in the United Arab Emirates.
Know MoreG
Go-to-Market Strategy
GTM strategy encompasses all the activities, tactics, and channels a business will use to effectively promote, sell, and distribute its offerings.It considers target audience, pricing, distribution, marketing, and sales tactics.
Know MoreH
I
Incubator
The primary goal of a business incubator is to help these fledgling businesses grow and succeed. Incubators typically offer various services, including access to office space, funding opportunities, business development assistance, networking events, educational workshops, and expert guidance.
Know MoreIntrapreneur
Intrapreneurs are innovative, creative, and proactive individuals who identify growth opportunities, develop new products or services, and drive positive organisational changes and initiatives.
Know MoreJ
Joint Venture
Joint venture meaning indicates that the arrangement of the companies will help share risks, costs, and responsibilities while pursuing a mutually beneficial opportunity.
Know MoreK
KPI
KPI meaning indicates bars that are used to track progress towards specific goals and targets and to identify areas where improvement is needed.
Know MoreL
LTV / CAC Ratio (Lifetime Value / Cost to Acquire Customer)
Lifetime value (LTV) is a customer relationship management (CRM) metric that estimates the total revenue a business can expect to generate from a customer throughout the entire customer relationship.
Know MoreLean Startup
A lean startup is a business approach that emphasises rapid development, experimentation, and iterative improvements to create a product or service with minimum resources, reduce waste, and efficiently address customer needs.
Know MoreM
Market Penetration
Market penetration strategy is about increasing sales of an existing product in the current market by attracting new customers or encouraging existing customers to buy more.
Know MoreMerger
A merger is the combination of two or more companies into a single entity, typically with the aim of achieving business synergies and growth
Know MoreMinimum Viable Product
A Minimum Viable Product (MVP) is a version of a product with just enough features and functionality to satisfy early customers and gather feedback.
Know MoreMOA (Memorandum of Association)
The Memorandum of Association (MOA) is a legal document that outlines the fundamental details and essential information about a company.
Know MoreN
Net Present Value
NPV meaning is that you can use it to determine whether an investment is profitable and is one of the most important tools used in capital budgeting. NPV is calculated by taking the present value of all future cash inflows and subtracting the present value of all future cash outflows. The present value of a cash flow is the amount of money that would need to be invested today to equal that cash flow in the future, considering the time value of money.
Know MoreO
P
Proof of Concept
Proof of Concept (PoC) refers to a small-scale experiment or demonstration that aims to validate a specific aspect of the business idea or technology upon which the startup is founded.
Know MorePrototype
Turning visionary ideas into tangible, market-ready products is a formidable challenge for entrepreneurs. In the dynamic landscape of innovation, the journey from concept to reality demands precision, testing, and adaptability. This is where prototypes emerge as a crucial tool in the entrepreneurial toolkit.
Know MoreQ
R
Return on Investment (ROI)
Return on Investment (ROI) is a financial metric that quantifies the profitability of an investment. It provides insight into the return, typically in percentage terms, that an investment generates compared to its cost. ROI is a versatile tool used to evaluate the performance of investments in various aspects of a business, from marketing campaigns to capital expenditures.
Know MoreRunway
The Runway is a financial metaphor that captures the timeframe a startup has before it runs out of resources, typically funding. Think of it as the length of the "financial runway" that a plane needs to take off. In the startup context, it represents the time a business can operate before it must either become self-sustaining or secure additional funding.
Know MoreS
Startup
Startup refers to a company which is in the first stage of operations. A startup is founded by one or more entrepreneurs who work to develop a product for which they believe there will be a demand.
Know MoreSoftware as a Service
In SaaS, users can access and use the software through a web browser without installing or maintaining it on their local devices or servers. SaaS eliminates the need for users to purchase and manage software licences, updates, and infrastructure, making it a convenient and cost-effective solution for businesses and individuals to access and use software applications.
Know MoreSeed Funding
Seed Funding is typically the first significant infusion of money that a startup receives. It covers initial expenses such as product development, market research, prototype creation, and team building. Angel investors, venture capitalists, or early-stage startup incubators and accelerators often provide seed funding. In return for their investment, these investors usually receive equity in the startup, allowing them to share in the potential success and profits of the company.
Know MoreSerial Entrepreneur
Serial entrepreneurs are characterised by their propensity to identify new business opportunities, launch startups, and take on the associated risks and challenges. A serial entrepreneur may go on to the next project if one incident reaches a particular level of stability or is sold, drawing on their knowledge and ideas from prior endeavours. The ongoing cycle of invention and entrepreneurship across numerous businesses or sectors is the defining characteristic of a serial entrepreneur.
Know MoreT
Total Addressable Market
TAM meaning indicates the total potential revenue a business or product could generate if it captured 100% of the market share, assuming no constraints or limitations exist. TAM is essential for businesses and investors to assess the market size and growth potential of a product or service and make informed decisions regarding market entry, competition, and investment strategies.
Know MoreU
Unicorn
Unicorn is a privately held startup company with a valuation above $ 1 Billion. The term unicorn is associated with the venture capital industry.
Know MoreUSP
The USP is designed to highlight what makes a product or service unique and why it is superior or more desirable compared to alternatives in the market. It serves as a critical element in marketing strategies to attract and retain customers by communicating the value and differentiation of the offering.
Know MoreV
Valuation
Valuation of a company involves assessing various factors, such as financial performance, market conditions, future cash flows, and comparable data, to arrive at a fair and accurate assessment of the item's monetary value.
Know MoreValue Proposition
Value Proposition articulates why customers should choose a particular offering over competitors and highlights the key features, advantages, and solutions it provides to address customer needs and problems.
Know MoreVenture Capitalist
A venture capitalist is a specialised investor or firm that provides financial backing to early-stage and high-potential startup companies. Their primary objective is to help these businesses grow and succeed by injecting capital in exchange for an ownership stake.
Know MoreVAT (Value Added Tax)
Value Added Tax (VAT) is a consumption tax levied on the value added to a product or service at each stage of its production or distribution.
Know MoreVenture Capital
Venture capital is a form of private equity financing where investors fund startups and early-stage companies in exchange for equity ownership, expecting high returns upon the company's growth and success.
Know MoreW
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