Keeping abreast of conversion optimization trends and technologies

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Angel Investor

An angel investor is an affluent individual who provides financial backing and support to early-stage or startup companies, typically in exchange for equity ownership or convertible debt.

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Accelerator

An accelerator in the business world is a structured program designed to speed up the growth and development of early-stage startups. The purpose is to act as a support system, provide mentorship, and a range of resources to help these startups reach their full potential.

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Accredited Investor

An accredited investor is considered financially savvy and has a higher income or significant wealth. This special status allows them to invest in more complex and riskier opportunities that are only available to some. Accredited investors might get involved in private companies, hedge funds, or specific investments requiring a deeper understanding of financial matters.

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Accrued Expenses

Accrued expenses refer to costs a company has incurred but has yet to pay.

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Acquisition

Acquisition is the process of one company gaining control over another through purchasing its assets or equity.

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Acquisition Cost: Definition, Formula, & Importance in Business

Acquisition cost is defined as cost incurred to obtain an asset or bring a product or service into a company.

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Ad Valorem Tax Explained: Meaning, Calculation, and Examples

Ad valorem tax is a type of tax that is calculated as a percentage of the assessed value of a good or service.

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What is AGI (Adjusted Gross Income)? Definition and Calculation

Adjusted Gross Income (AGI) is a measure used in the United States tax code to represent an individual's or a household's total income from various sources, with specific adjustments made to arrive at a figure that serves as the basis for calculating taxable income.

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Adverse Selection

Adverse selection for startups refers to the increased risk of attracting higher-risk customers or investors due to information asymmetry, potentially leading to unfavourable outcomes.

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Affiliate Marketing

Affiliate marketing is a performance-based online marketing strategy where businesses reward affiliates for driving traffic or sales to the merchant's website through the affiliate's marketing efforts.

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After-tax income

After-tax income refers to the amount of money an individual or entity has remaining from their earnings after deducting applicable taxes.

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Against the Spread (ATS)

Against the spread for startups" typically refers to a strategy or approach where a startup seeks to outperform industry benchmarks or expectations, showcasing superior performance or growth compared to prevailing norms or averages.

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Agent

An agent typically refers to an individual or entity that acts on behalf of the startup to facilitate various business activities.

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Agile

In the context of startups, "agile" refers to a flexible and iterative approach to project management and product development.

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What is Amortization? Meaning, Example & Importance for Startups

Learn the meaning of amortization, with simple examples, accounting insights, and why it matters for startups. Discover how to amortize costs and boost financial accuracy.

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Ancillary Revenue

Ancillary revenue is income from supplementary goods or services that complement a business's core offerings.

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Angel Tax

Angel Tax scrapped from FY 2025-26! Learn what Angel Tax is, why it was imposed, its impact on startups, and what this change means for Indian entrepreneurs.

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Annual Percentage Rate (APR)

The Annual Percentage Rate (APR) is a standardised way of expressing the total cost of borrowing, including the interest rate and any additional fees or charges associated with a financial product, such as a loan or credit card.

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Annual Report

Annual reports are comprehensive documents companies produce at the end of each fiscal year, summarising financial performance, operational highlights, and future strategies for stakeholders.

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Appraisal

Appraisal is the comprehensive assessment and valuation of a company's financial, operational, and market aspects to determine its overall worth and potential.

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Arbitrage

Arbitrage is the simultaneous buying and selling of assets in different markets to exploit price differences and make a profit.

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Arbitration

Arbitration is a method of resolving disputes outside the court system, where parties submit their disagreement to a neutral third party (arbitrator), who makes a binding decision based on the evidence and arguments presented.

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Articles of Association

In company law, the "Articles of Association" refer to a legal document that outlines the internal rules, regulations, and procedures governing the management and operation of a company.

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Asset Allocation

Asset allocation is the strategic distribution of investments among various asset classes, such as stocks, bonds, and cash, to optimize portfolio returns while managing risk.

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Asymmetric Information

Asymmetric information when one party in a commercial deal possesses more information than the other.

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Authorised Capital

Authorised capital refers to the maximum amount of capital a company is legally permitted to issue in the form of shares, representing the limit of financial resources it can raise from shareholders.

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Automated Clearing House (ACH): Definition, Role, and How It Ensures Smooth Transactions

An electronic network that facilitates secure and efficient financial transactions, allowing the electronic transfer of funds between bank accounts is Automated Clearing House. ACH full form in banking= Automate Clearing House.

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Accrual Basis Accounting

Accrual basis accounting is a method in which financial transactions are recorded when earned or incurred, regardless of when the cash is received or paid.

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Active Income

Learn what active income means and how it differs from passive income. Explore examples, tax implications, and how startups can calculate and benefit from active income.

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Adjusted Trial Balance

Learn what an adjusted trial balance is, how it's prepared, and why it's essential for financial accuracy. Discover the key steps, future trends, and how it supports startups in decision-making and compliance.

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What is an Amortization Schedule? | Loan & Mortgage Example, Formula & Table

Learn what an amortization schedule is and how it works for loans and mortgages. Includes formula, mortgage table, and why it’s vital for startups and financial planning.

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B

B2B

Discover what B2B business means, how it works, key industries, examples like IBM, and how B2B marketing strategies like LinkedIn and ABM drive success in India’s growing B2B market.

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B2C

Under B2C, the business interacts directly with customers. The products or services are typically tailored for personal use of the customers rather than for other businesses or organisations. This model of B2C is commonly associated with retail stores, online shopping platforms, and any business that primarily targets individual consumers as their customers.

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BAU

Discover the full form and meaning of BAU (Business As Usual), its importance in daily operations, key components, real-life examples, and how to improve BAU with technology. When an organisation is said to be operating "in BAU," it conducts its regular operations without any significant changes, emergencies, or special projects that would disrupt the normal flow of business. BAU can serve as a baseline for assessing the impact of changes, improvements, or unexpected events on an organisation's operations and performance.

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Bootstrapping a Startup: Definition, Strategies, and Examples

Bootstrapping is when entrepreneurs use their own funds, revenue earned by the business, and reasonable cost management to fund and support the operation and growth of the company as opposed to relying on outside investors or loans. As the business strives to become self-sufficient and sustainable without considerable external capital, bootstrapping frequently calls for frugality, inventiveness, and an emphasis on generating profitability early on.

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Bridge Loan: Definition, Purpose, and How It Works for Startups

A bridge loan is an arrangement that allows the borrower to meet their current financial burden and obligation. The swing loan helps them meet their immediate cash flow requirements.

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Burn Rate Explained: Definition, Importance, and Startup Metrics

The burn rate is the rate at which a startup spends its cash reserves.

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Back-End Load

Back-end load refers to fees or costs incurred by investors upon selling or redeeming mutual fund shares, typically impacting returns at the time of withdrawal.

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Bad Debt

Bad debts refer to amounts owed to a company that are deemed uncollectible due to the debtor's inability or unwillingness to repay, resulting in a financial loss for the creditor.

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Balance Sheet

A company's financial statement that provides a snapshot of its assets, liabilities, and shareholders' equity at a specific point in time is a balance sheet. It outlines the company's financial position.

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Balanced Budget

A balanced budget is a financial plan where projected revenues equal estimated expenditures, resulting in no budget deficit.

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Balloon Payment: What It Means, Examples, and Impact Explained

A financing arrangement for large lump sum payments is due at the end of the loan term, where regular payments are lower but result in a significant final repayment.

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Bank Reconciliation: Definition, Importance, and Process Explained

A financial document that compares a company's accounting records of its bank transactions with the bank's own records to ensure they match is a bank reconciliation statement.

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Bar Chart

A bar chart visually depicts financial data through bars of different lengths, facilitating the comparison of values and trends in areas such as market performance, investment portfolios, or budget allocations.

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Barter System: Definition, History, and Modern Examples

The barter system is a method of exchange where goods or services are directly traded without money.

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Bear Market: Definition, Phases, and How Investors Respond

A bear market is characterized by a prolonged decline in stock prices, typically with a drop of 20% or more from recent highs, reflecting widespread pessimism and a lack of investor confidence.

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Beneficiary: Meaning, Types, and Importance in Financial Planning

Beneficiaries are individuals or entities who receive advantages, profits, or assets from a will, trust, insurance policy, or other financial arrangements.

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Bidding Process: Definition, Types, and How It Works

Bidding refers to offering a price or proposal for an item, service, or contract during an auction or competitive situation.

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Black Swan Event: Definition, Examples, and Market Impact

Black Swan refers to an event which is unforeseen, beyond normal and extremely difficult to predict.

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Blockchain Technology: Definition, How It Works, and Applications

Blockchain technology is an advanced database mechanism that allows easy transfer and sharing of information in a vast network.

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Blue Sky Laws: Meaning, Importance, and Impact on Securities

Blue Sky Laws are anti-fraud regulations that allow legal authorities and investors to file actions against the issuers if they fail to abide by the law.

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Board of Directors

Group of individuals selected by shareholders to make decisions on behalf of the company to ensure alignment with the shareholder interest and strategic decisions.

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Boilerplate Clauses: Definition, Importance, and Examples in Contracts

Boilerplate is the standard legal text, which is not changed easily, in a contract.

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Bond Rating: Definition, Agencies, and Importance for Investors

A bond rating is a grade given to bonds that assesses credit quality.

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Bond Yield: Meaning, Calculation, and Importance Explained

An investor's return on investment from holding a bond is called a Bond Yield. It is expressed in percentage and includes interest payments and potential capital gains or losses.

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Bottom Line in Business: Definition, Importance, and How to Improve

Bottom line gives an idea of net profit or loss in business that is deduced by subtracting expenses from total revenue.

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Branding: Definition, Strategies, and Importance for Startups

Branding refers to creating a unique and recognizable product, service, or company identity.

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Break-Even Analysis: Definition, Importance, and How It Works

Break-even analysis is a financially evaluating the point at which total revenue equals total costs, resulting in neither profit nor loss.

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Break-Even Point: Meaning, Calculation, and Examples

The break-even point is the level of sales at which total revenue equals total costs, resulting in neither profit nor loss.

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Bridge Financing: Definition, Purpose, and How It Helps Startups

Bridge financing is a short-term funding solution that helps address immediate capital needs to bridge a financial gap. It is needed until a more permanent financing option is secured.

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Bridge Loan

A short-term financing option that bridges the gap between the immediate need for capital and securing a long-term loan or other financial arrangement is bridge loan.

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Broad Money

A flexible method to measure the supply of money in an economy is called broad money. It also includes accounting assets that can be converted into currency.

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Broker

An intermediary who facilitates buying and selling of financial instruments on behalf of their client is called a broker. They earn a commission out of selling the financial instrument.

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Brokerage Fee: Definition, Calculation, and How It Affects Investments

Brokerage fees are defined as charges that a broker imposes for the transaction executing transactions on behalf of clients in financial markets.

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Budget Variance: Meaning, Importance, and Examples Explained

Budget variance is the variation between planned and actual financial outcomes.

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Business Continuity Planning (BCP): Definition, Importance, and Examples

Business continuity planning is developing strategies and procedures to ensure a company can continue operating during and after a disaster or unexpected event.

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Business Development: Definition, Strategies, and Importance

A business development executive is an individual that helps a startup grow by identifying opportunities, building relationships, and creating strategies to increase revenue.

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Business Ethics: Definition, Importance, and Real-World Examples

The moral principles and standards that guide the behaviour and decisions of individuals and organisations in the business world to ensure fairness, honesty, and integrity in all dealings are classified as business ethics.

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Barter System

The barter system is a method of exchanging goods or services directly for other goods or services without using money.

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Basis Point (BPS): Definition, Calculation, and Importance

A basis point is a unit of measure used in finance to represent a change of 0.01%, typically in interest rates or yields.

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Behavioral Economics: Definition, Principles, and Real-World Impact

Behavioural economics definition refers to the study of human decision-making in economic situations.

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Bill of Materials (BOM): Definition, Importance, and Examples

An exhaustive description of the raw materials, parts, and instructions needed to build, produce, or fix a good or service is called a bill of materials (BOM).

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Blue-Chip Stocks: Definition, Examples, and Investment Insights

Blue chips stocks are shares of large well established companies which have stable performance and reputation of reliability in the market.

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Business Process Outsourcing (BPO): Meaning, Benefits, and Examples

The practice of contracting specific business tasks or processes to an external service provider is business process outsourcing.

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Business Process Reengineering (BPR): Definition, Steps, and Benefits

Radically redesigning workflows to improve efficiency, cost, and quality dramatically is called business process reengineering.

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Buy and Hold Strategy: Definition, Importance, and Examples

Buy and hold is an investment strategy where an investor purchases securities, such as stocks or bonds, and holds onto them for an extended period, typically with the expectation of long-term appreciation and income generation.

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Buy Limit Order: Definition, How It Works, and Examples

A buy order is a request placed by an investor to purchase a specific quantity of a financial security. A financial instrument like stocks or bonds, at a specified price or at the best available price in the market offers financial security.

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Buy-Side Explained: Definition, Firms, and Investment Strategies

The buy side refers to entities that purchase securities, assets, or services for investment purposes.

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Share Buyback: Definition, Process, and Impact on Companies

A buyback for small businesses is when the company repurchases its shares from shareholders, often to return capital to investors or enhance shareholder value.

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Buyer’s Market: Definition, Characteristics, and How to Navigate

A buyer's market is a market condition where there are more goods or services available for sale than there are buyers, giving buyers greater negotiating power and potentially leading to lower prices.

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Business Model: Definition, Types, and Examples for Startups

A strategic framework that outlines how a company generates revenue and sustains its operations is referred to as a business model.

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Breakout in Trading: Definition, Importance, and Examples

A stock breakout refers to a significant price movement that surpasses a critical level of support or resistance, often indicating the potential for a sustained upward or downward trend.

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Business Intelligence (BI): Definition, Importance, and Tools Explained

Business intelligence (BI) is the process of collecting, analysing, and presenting business data to gain insights for better decision-making.

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C

Crowdfunding: Definition, Types, and How It Works for Startups

Crowdfunding is often used to fund projects, businesses, or charitable endeavours. Instead of relying on traditional funding sources like banks or venture capitalists, crowdfunding campaigns leverage the collective contributions of individuals, known as "crowd funders" or "backers."

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Crowdsourcing: Meaning, How It Works, and Real-World Examples

As per the word, crowdsourcing meaning indicates the use of the combined knowledge, abilities, and contributions of a "crowd" or community rather than just a company's internal resources or expertise.

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Customer Acquisition Cost (CAC): Definition, Formula, and Importance

Customer Acquisition Cost (CAC) is the price a business pays to get a new customer. It's the money spent on advertising, marketing, and sales efforts to attract people and turn them into paying customers. Imagine it as the cost of bringing someone into a store or getting them to use a service.

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C Corporation: Definition, Features, and Benefits Explained

A C Corporation is a legal business structure separate from its owners, providing limited liability to shareholders and allowing for the issuance of multiple classes of stock.

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Call Spread: Definition, Types, and Examples in Options Trading

A call spread is when you buy a call on a strike and sell another call on a higher strike with the same expiry date. A put spread is when you buy a put on a strike and sell another put on a lower strike with the same expiry.

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Call Option: Definition, How It Works, and Examples

A call option is a financial contract that gives the holder the right, but not the obligation, to buy a specified asset at a predetermined price within a set period.

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Callable Bond: Meaning, Features, and Pros and Cons Explained

A callable bond is a type that the issuer can redeem before its maturity date, typically when interest rates decline.

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Capital Budgeting: Definition, Process, and Examples

Capital budgeting is the process of evaluating and selecting long-term investment projects or expenditures that involve significant financial resources.

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Capital Expenditure (CapEx): Definition, Importance, and Examples

Capital expenditure refers to investments made by a company in long-term assets or projects expected to provide future benefits and enhance the company's productive capacity.

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Capital Gains: Meaning, Types, and Tax Implications

Increase in the value of the capital assets when you sell them is called capital gains.

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Capital Goods: Definition, Importance, and Examples

Capital goods are long-term assets, such as machinery, equipment, and buildings, used by businesses to produce goods or services.

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Capital-Intensive Industries: Definition, Characteristics, and Examples

The capital-intensive technique utilises a high proportion of capital goods relative to labour in the production process.

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Capital Surplus: Definition, Importance, and Impact Explained

Capital surplus is the extra money a company raises by issuing stock above its par value.

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Capitalization Rate (Cap Rate): Definition, Formula, and Importance

Capitalisation Rate indicates the rate of return that is generated on real estate investment property.

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Carry Trade: Definition, How It Works, and Risks Explained

The carry trade is a speculative trading strategy in which investors borrow funds in a currency with low interest rates to invest in a different currency with higher interest rates. The aim is to gain profit from the interest rate differential.

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Cash and Cash Equivalents (CCE): Definition, Examples, and Importance

Highly liquid assets that are readily convertible into known amounts of cash are called and cash equivalents. CCE meaning indicates that assets are subject to insignificant risk of changes in value.

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Cash Budget: Definition, Preparation, and Importance

A cash budget is a plan that outlines how much money a person or corporation intends to earn and spend over a specified period.

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Cash Conversion Cycle (CCC): Definition, Formula, and Examples

The cash conversion cycle (CCC) is a financial indicator that evaluates how long a company can convert its inventory and other resource investments into sales-related cash flows.

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Cash Conversion Efficiency: Definition, Formula, and Importance

Cash conversion efficiency refers to the effectiveness with which a company converts its investments in inventory and other resources into cash flows from sales within a given period.

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Cash Cow: Meaning, Characteristics, and Business Examples

A "cash cow" is a highly profitable business or product that requires minimal investment to maintain its revenue generation.

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Cash Discount: Definition, Examples, and Importance for Businesses

A cash discount is a reduction in the purchase price offered to customers who pay in cash instead of using credit or financing.

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Cash Equivalent: Meaning, Types, and Importance in Accounting

Cash equivalent refers to highly liquid assets readily convertible into cash with minimal risk of loss.

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Cash Flow Statement: Definition, Structure, and Importance

A cash flow statement monitors the inflow and outflow of cash, providing information on a company's financial health and operational efficiency.

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Cash Inflow: Definition, Types, and Examples Explained

Cash inflows relate to all operations that result in cash being brought into the firm. The primary goal of a cash flow statement is to discover how cash affects various sorts of cash inflows and outflows.

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Cash Outflow: Definition, Examples, and Importance in Cash Flow

Cash outflow refers to any money leaving a business.

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Cash Ratio: Definition, Formula, and Significance in Financial Analysis

The cash ratio is a financial metric that measures a company's ability to cover its short-term liabilities with its cash and cash equivalents.

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Cash Reserve Ratio (CRR): Definition, Importance, and Impact on Economy

The Cash Reserve Ratio (CRR) is the percentage of a bank's total deposits that must be held in cash reserves or with the central bank, as prescribed by the regulatory authorities.

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Central Bank: Definition, Role, and Functions in the Economy

A central bank is a financial institution that oversees a country's monetary policy, issues currency, regulates the banking system, and maintains financial stability.

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Certificate of Deposit (CD)

A Certificate of Deposit (CD) is a financial product issued by banks and credit unions that allows customers to deposit monies for a set length of time at a fixed interest rate.

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Certificate of Incorporation: Definition, Importance, and Process

It is a legal document that serves as an official record of a company's formation.

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Certified Public Accountant (CPA): Definition, Requirements, and Role

A Certified Public Accountant (CPA) is a professional accountant who has passed the CPA examination and met specific state licensing requirements, allowing them to provide a range of accounting services to the public.

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Chart of Accounts: Definition, Structure, and How It Works

A chart of accounts is a thorough list of all the accounts that appear in a company's general ledger.

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CEO (Chief Executive Officer): Role, Responsibilities, and Leadership

The highest-ranking executive in charge of overseeing all business operations, deciding on important corporate decisions, and putting plans into action to guarantee the company's success is called a CEO (Chief Executive Officer).

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CFO (Chief Financial Officer): Role, Responsibilities, and Key Skills

A senior executive overseeing a company's financial operations and strategies is a CFO. CFO full form in a company is Chief Financial Officer.

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COO (Chief Operating Officer): Role, Responsibilities, and Career Path

The chief operating officer (COO) is a senior executive in charge of a company's daily administrative and operational functions.

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Commodities: Definition, Types, and How They are Traded

A commodity is an essential commodity used in commerce that may be interchanged with other commodities of the same kind.

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Compliance

Compliance refers to standards set by an authority to ensure actions remain in line with legal or ethical requirements.

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Compound Interest

Compound interest is the interest calculated on the initial principle plus the interest accumulated over previous periods.

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Consumer Price Index (CPI): Definition, Calculation, and Economic Impact

The Consumer Price Index (CPI) is a statistical metric that measures the average change over time in the prices paid by urban consumers for a market basket of goods and services.

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Contingency Planning: Definition, Importance, and Key Steps

Contingency planning is the process of developing strategies and procedures to respond effectively to unexpected events or emergencies.

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Cloud Computing: Definition, Types, Benefits, and Examples

Cloud computing refers to the supply of computer services—such as storage, processing power, databases, networking, software, and more—over the internet, often known as "the cloud."

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Collateral: Definition, Types, and Importance in Secured Loans

In finance, collateral is a valued asset pledged by a borrower as security for a loan.

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Commercial Bank: Definition, Functions, and Services Explained

A commercial bank is a financial institution that provides services like loans, certificates of deposit, savings bank accounts, bank overdrafts, and so on to its customers.

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Commercial Invoice: Definition, Importance, and How to Create One

A commercial invoice is a document that lists and describes the products transported between a seller and a buyer. It serves as documentation of the transaction and provides critical information for customs clearance and payment purposes.

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Commercial Paper: Definition, Types, and Uses in Business Financing

An unsecured short-term debt instrument which is issued by corporations is called commercial paper.

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Cap Table: Definition, Importance, and How to Create a Cap Table

A capitalization table is a spreadsheet or table that displays a company's equity ownership capital, including ownership percentages, equity dilution, and equity value in each round of investment made by founders, investors, and other owners.

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Clearing House

A clearing house is a financial intermediary that reduces risk by settling trades between buyers and sellers.

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Closed-End Fund: Definition, Features, and How It Works

A closed-end fund is a form of mutual fund that issues a set number of shares via an initial public offering (IPO) to raise funds for its initial investments.

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Closing Costs: Definition, Types, and How They Impact Real Estate Transactions

Closing costs refer to the fees and expenses associated with finalising a real estate transaction. They are typically paid by both the buyer and seller and cover services such as appraisals, title searches, and legal fees.

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Cloud Accounting: Definition, Benefits, and Popular Tools for Businesses

Cloud accounting makes use of accounting software hosted on a secure remote server. Accounting systems, reports, and financial data can be stored and accessed by small business teams from any computer with an internet connection.

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Contract Manufacturing: Definition, Benefits, and How It Works

Contract manufacturing is when a company outsources the production of its goods to a third-party manufacturer, often to reduce costs or leverage specialised expertise.

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Conversion: Definition, Types, and How It Impacts Business Success

Conversion is simply getting a response to your call-to-action. And the cost incurred to get that conversion is called conversion cost.

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Convertible Debt: Definition, Features, and How It Works in Finance

Convertible debt is a loan that can be converted into equity, often shares of stock in the corporation that borrowed the money, under certain conditions.

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Corporate Governance: Definition, Importance, and Best Practices

The set of rules, procedures, and processes that guide and manage a company's operations to promote accountability, fairness, and openness refers to corporate governance.

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COGS (Cost of Goods Sold): Definition, Formula, and Its Impact on Profitability

Cost of Goods Sold (COGS) refers to the direct expenses related to the production of goods sold by a company.

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Cryptocurrency: Definition, How It Works, and Popular Cryptocurrencies

Cryptocurrency is a digital or virtual currency that uses cryptography for secure and decentralised transactions.

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CRM (Customer Relationship Management): Definition, Benefits, and Key Tools

Customer Relationship Management (CRM) is a strategy and technology used by businesses to manage interactions with current and potential customers.

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Contributed Capital: Definition, Importance, and How It Affects Equity

Contributed capital, or paid-in capital, refers to the total value of cash and other assets that shareholders have invested in a company in exchange for stock ownership.

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Capital Market: Definition, Types, and How It Supports Business Growth

A financial market where long-term debt or equity-backed securities are bought and sold is a capital market.

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D

Debt Financing: Definition, Types, and How It Works for Businesses

In debt financing, the borrower agrees to repay the borrowed amount and interest over a specified period, often in regular instalments. This form of financing allows businesses to access capital to fund operations, projects, or investments while committing to repay the borrowed funds at agreed-upon terms.

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Data Mining: Definition, Techniques, and Applications in Business

Discovering meaningful patterns, trends, and insights from large datasets using statistical, mathematical, and machine learning techniques, is called data mining.

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Debt-to-Equity Ratio: Definition, Formula, and Its Role in Financial Analysis

The debt-to-equity ratio is a financial metric used to measure the relative proportion of shareholders' equity and debt used to finance a company's assets.

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Depreciation: Definition, Methods, and Impact on Business Accounting

Depreciation is the progressive loss in the value of an item over time caused by factors such as wear and tear, obsolescence, or age.

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Dilution: Definition, Causes, and Its Impact on Equity and Shareholders

In a business setting, dilution is often defined as a decrease in existing shareholders' ownership percentage or earnings per share as a result of a corporation issuing extra shares.

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Divestiture: Definition, Types, and Strategic Reasons for Selling Assets

Divestiture is the strategic move by which a firm sells off assets, subsidiaries, or business units, generally to streamline operations, decrease debt, or focus on core activities.

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Dividend: Definition, Types, and How It Affects Shareholders

A dividend is a distribution of profits by a corporation to its shareholders, typically in the form of cash payments or additional shares of stock.

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Due Diligence: Definition, Importance, and How to Conduct a Thorough Review

Due diligence is a thorough investigation carried out by people or organisations to evaluate a proposed investment, purchase, or other big business decision's suitability, accuracy, and reliability.

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E

EBITDA: Definition, Calculation, and Why It's Key for Business Valuation

EBITDA is a financial metric that measures a company's profitability by focusing solely on its core operations, excluding certain non-operational expenses that can obscure a clear picture of the company's performance. EBITDA is calculated using the following formula:

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E-commerce: Definition, Types, and Key Strategies for Online Businesses

E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the Internet, facilitated through websites and online platforms.

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Earn-Out: Definition, How It Works, and Its Role in M&A Deals

An "earn out" is a deal in mergers and acquisitions where part of the purchase price depends on the acquired company's future financial performance.

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Economic Moat: Definition, Importance, and Examples in Business

An economic moat is a competitive advantage that enables a company to maintain its market position and fend off competition over an extended period.

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Exit Plan: Definition, Types, and How to Create an Effective Exit Strategy

The strategic process in which you prepare a business owner for the eventual sale, transfer, or transition of their company is called exit planning.

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ESOP (Employee Stock Ownership Plan): Definition, Benefits, and How It Works

An ESOP, or Employee Stock Ownership Plan, is an employee benefit plan that gives workers ownership interest in the company.

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Escrow: Definition, Process, and Importance in Financial Transactions

An escrow bank account is a financial account where funds are held in trust by a third party until specific conditions or contractual obligations are met.

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F

Fundraising: Definition, Strategies, and How to Raise Capital for Startups

Fundraising involves various strategies and activities to raise capital or resources to fulfil specific objectives or initiatives, often intending to address social, philanthropic, or financial needs.

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Fair Market Value (FMV): Definition, Calculation, and Importance

The price at which a property or asset would sell under normal conditions in an open and competitive market, where both buyer and seller are knowledgeable, willing, and under no pressure to act.

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Fiduciary: Definition, Duties, and Examples in Financial Management

A fiduciary is a person or entity entrusted with the responsibility to act in the best interests of another party, typically referred to as the beneficiary.

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Franchise: Definition, Types, and How to Start a Successful Franchise

A franchise is a business arrangement where the owner of a business model (the franchisor) grants another party (the franchisee) the right to use the business's trademark, associated brand, and proprietary knowledge to sell a product or provide a service under the business's name.

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Freehold Property: Definition, Benefits, and Key Considerations

Freehold property refers to the owner’s complete and indefinite ownership of both the land and the constructed building on it.

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G

Go-to-Market Strategy: Definition, Steps, and Importance for Startups

GTM strategy encompasses all the activities, tactics, and channels a business will use to effectively promote, sell, and distribute its offerings.It considers target audience, pricing, distribution, marketing, and sales tactics.

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General Partner (GP): Role, Responsibilities, and Importance in Investment

A general partnership is a business structure where two or more individuals or entities join to carry out a business for profit.

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Goodwill: Definition, Importance, and How It's Calculated in Business Valuation

Goodwill is an intangible asset representing the value of a business's reputation, brand, customer relationships, and other non-physical elements that contribute to earnings over and above the value of tangible assets.

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Growth Hacking: Definition, Strategies, and Key Techniques for Startups

Growth hacking for startups uses innovative and cost-effective techniques to rapidly grow a business, typically focusing on acquiring and retaining users/customers.

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H

Hedge Fund: Definition, Types, and How It Works in Investment

Hedge funds in India are investment funds that employ various strategies, including leveraging, derivatives, and alternative assets, to generate returns for high-net-worth individuals and institutional investors, often with greater flexibility and risk than traditional investment funds.

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Horizontal Integration: Definition, Benefits, and Business Examples

Horizontal integration refers to a strategy where a company expands its operations or acquires businesses that are at the same level of the production or distribution chain.

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I

Business Incubator: Definition, Purpose, and How It Supports Startups

The primary goal of a business incubator is to help these fledgling businesses grow and succeed. Incubators typically offer various services, including access to office space, funding opportunities, business development assistance, networking events, educational workshops, and expert guidance.

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Intrapreneur: Definition, Characteristics, and Role within Organizations

Intrapreneurs are innovative, creative, and proactive individuals who identify growth opportunities, develop new products or services, and drive positive organisational changes and initiatives.

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Incurred Loss: Definition, Examples, and How It Affects Financial Statements

Incurred losses refer to financial losses that have already been experienced or accrued by an individual or organisation due to various factors such as operational inefficiencies, market fluctuations, or unexpected events.

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Initial Coin Offering (ICO): Definition, How It Works, and Investment Risks

Initial Coin Offerings (ICOs) are fundraising events in the cryptocurrency space where new digital tokens or coins are issued and sold to investors, typically in exchange for established cryptocurrencies like Bitcoin or Ethereum

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Initial Public Offering (IPO): Definition, Process, and Benefits for Companies

An Initial Public Offering (IPO) is the process through which a private company offers shares of its stock to the public for the first time, allowing it to raise capital from external investors and become a publicly traded company.

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Insolvency: Definition, Causes, and Legal Process Explained

Insolvency is being unable to pay your debts when they come due.

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IP (Intellectual Property): Definition, Types, and Importance in Business

Intellectual property (IP) are creations of the mind like inventions, designs, and creative works protected by law.

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Intrapreneurship: Definition, Characteristics, and How It Drives Innovation

Intrapreneurship is when employees act like entrepreneurs within a company, driving innovation and taking risks to develop new ideas or ventures within the existing organisational framework.

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J

Joint Venture: Definition, Benefits, and How It Works in Business Deals

Joint venture meaning indicates that the arrangement of the companies will help share risks, costs, and responsibilities while pursuing a mutually beneficial opportunity.

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JVA (Joint Venture Agreement): Definition, Key Components, and Legal Considerations

A joint venture agreement is a legal contract between two or more parties agreeing to combine resources for a specific project or business activity, sharing the profits and risks.

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K

KPI (Key Performance Indicator): Definition, Types, and How to Set Effective KPIs

KPI meaning indicates bars that are used to track progress towards specific goals and targets and to identify areas where improvement is needed.

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KAM (Key Account Management): Definition, Strategy, and Importance in Business

Key account management is a strategic approach where businesses identify and prioritise their most significant customers and key accounts to develop and maintain long-term, mutually beneficial relationships.

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Knowledge Management: Definition, Strategies, and Benefits for Businesses

Knowledge management is the systematic process of creating, organising, sharing, and utilising knowledge and information to enhance decision-making, innovation, and overall performance.

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L

Knowledge Management: Definition, Strategies, and Benefits for Businesses

Lifetime value (LTV) is a customer relationship management (CRM) metric that estimates the total revenue a business can expect to generate from a customer throughout the entire customer relationship.

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Lean Startup: Definition, Methodology, and Key Principles for Entrepreneurs

A lean startup is a business approach that emphasises rapid development, experimentation, and iterative improvements to create a product or service with minimum resources, reduce waste, and efficiently address customer needs.

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Lender of Last Resort: Definition, Role, and Importance in Financial Crises

The term "lender of last resort" refers to an institution, typically a country's central bank, that offers loans to banks or other financial institutions facing financial difficulty or otherwise at risk of failing.

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LOC (Letter of Credit): Definition, Types, and How It Works in International Trade

A letter of credit (LOC) is a bank guarantee ensuring payment to a seller once they fulfil specified terms and conditions.

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Liabilities: Definition, Types, and Their Role in Financial Statements

Liabilities refer to financial obligations or debts that a person or entity owes to others.

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LLC (Limited Liability Company): Definition, Benefits, and How It Works

LLC is a legal business structure that combines the limited liability protection of a corporation with the flexibility and tax benefits of a partnership or sole proprietorship.

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Liquid Asset: Definition, Types, and Importance in Financial Management

A liquid asset refers to an asset that can be quickly and easily converted into cash without significantly affecting its market value.

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Liquidity: Definition, Types, and How It Impacts Business Operations

Liquidity is the ability to quickly and easily convert an asset into cash without significantly affecting its price.

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Long-Term Debt: Definition, Types, and How It Affects Financial Planning

Long-term debt is borrowing that requires repayment over a period exceeding one year.

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M

Market Penetration: Definition, Strategies, and How to Increase Your Market Share

Market penetration strategy is about increasing sales of an existing product in the current market by attracting new customers or encouraging existing customers to buy more.

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Merger: Definition, Types, and How It Affects Business Structure

A merger is the combination of two or more companies into a single entity, typically with the aim of achieving business synergies and growth

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Minimum Viable Product (MVP): Definition, Importance, and How to Build One

A Minimum Viable Product (MVP) is a version of a product with just enough features and functionality to satisfy early customers and gather feedback.

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MOA (Memorandum of Agreement): Definition, Key Components, and Legal Implications

The Memorandum of Association (MOA) is a legal document that outlines the fundamental details and essential information about a company.

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Marketing Automation: Definition, Benefits, and Best Tools for Businesses

Marketing automation uses technology to streamline and automate marketing tasks and processes for more efficient and personalised customer engagement.

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M&A (Mergers and Acquisitions): Definition, Process, and Key Considerations

Merger and acquisitions (M&A) refers to the process where two companies combine (merger) or one company purchases another (acquisition) to achieve strategic business objectives such as growth, synergy, or market expansion.

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Microfinance: Definition, Benefits, and How It Supports Small Businesses

Microfinance provides financial services, such as small loans and savings accounts, to low-income individuals or groups who lack access to traditional banking.

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Monetization: Definition, Strategies, and How to Generate Revenue from Your Business

Monetization in finance refers to converting an asset or service into a source of revenue.

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N

Net Present Value (NPV): Definition, Formula, and Importance in Investment Decisions

NPV meaning is that you can use it to determine whether an investment is profitable and is one of the most important tools used in capital budgeting. NPV is calculated by taking the present value of all future cash inflows and subtracting the present value of all future cash outflows. The present value of a cash flow is the amount of money that would need to be invested today to equal that cash flow in the future, considering the time value of money.

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Net Income: Definition, Importance, and How It Impacts Financial Health

Net income is the total profit of a business after subtracting all expenses, taxes, and costs from total revenue.

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NDA (Non-Disclosure Agreement): Definition, Types, and Key Considerations

A non-disclosure agreement (NDA) is a legal contract between two or more parties that outlines confidential information they wish to share with one another for specific purposes while restricting its disclosure to others.

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O

Operating Agreement: Definition, Importance, and Key Components for LLCs

An operating agreement is a legal document that outlines the internal workings and management structure of a limited liability company (LLC).

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Opportunity Cost: Definition, Examples, and Its Role in Business Decisions

Opportunity cost is the value of the next best alternative foregone when a decision is made.

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Organic Growth: Definition, Strategies, and How to Achieve Sustainable Expansion

Organic growth is the internal expansion of a business through increased sales and productivity, not through mergers or acquisitions.

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Outsourcing: Definition, Benefits, and Common Outsourcing Strategies

Outsourcing is the business practice of contracting external organisations to perform tasks, handle operations, or provide services that are typically done internally.

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Overhead: Definition, Types, and How It Affects Business Profitability

Ongoing expense for operating a business that cannot be directly linked to producing goods or services, such as rent, utilities, and administrative salaries.

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P

Proof of Concept

Proof of Concept (PoC) refers to a small-scale experiment or demonstration that aims to validate a specific aspect of the business idea or technology upon which the startup is founded.

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Prototype

Turning visionary ideas into tangible, market-ready products is a formidable challenge for entrepreneurs. In the dynamic landscape of innovation, the journey from concept to reality demands precision, testing, and adaptability. This is where prototypes emerge as a crucial tool in the entrepreneurial toolkit.

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Profit After Tax (PAT)

Profit After Tax (PAT) is the amount that remains after the company has paid all its expenses, liabilities, and operating and non-operating expenses.

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Patent

When the government of a country grants exclusive rights to an inventor to make, use, and sell an invention for a particular period, it is called a patent. However, the inventor has to disclose the invention publicly.

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Payback Period

The payback period is the time it takes for an investment to recover its initial cost.

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Portfolio

A portfolio is a collection of financial investments owned by an individual or institution, such as stocks, bonds, and cash equivalents.

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Private Equity

Private equity is an investment in private companies through direct ownership or buyouts, aiming to enhance the value of the business over time.

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Product Development

Product development is creating and enhancing products to meet market needs and consumer demands.

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Public Relations (PR)

Public relations (PR) is the strategic practice of managing and disseminating information from an organisation or individual to the public to shape perceptions, build relationships, and maintain a positive image.

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Pivot

Pivot meaning in business, refers to a strategic shift where a company changes its business model, product focus, or market strategy to better meet customer needs or respond to market conditions.

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Q

Quick Ratio

The quick ratio, also known as the acid-test ratio, measures a company's ability to meet its short-term liabilities with its most liquid assets, excluding inventory. It is calculated as Quick Ratio= (Current Assets - Inventory) / Current Liabilities.

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R

Return on Investment (ROI)

Return on Investment (ROI) is a financial metric that quantifies the profitability of an investment. It provides insight into the return, typically in percentage terms, that an investment generates compared to its cost. ROI is a versatile tool used to evaluate the performance of investments in various aspects of a business, from marketing campaigns to capital expenditures.

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Runway

The Runway is a financial metaphor that captures the timeframe a startup has before it runs out of resources, typically funding. Think of it as the length of the "financial runway" that a plane needs to take off. In the startup context, it represents the time a business can operate before it must either become self-sustaining or secure additional funding.

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R&D (Research and Development)

Research and development (R&D) is the systematic process of investigating and creating new knowledge, products, or processes through scientific and technological inquiry, experimentation, and innovation to improve existing solutions or develop entirely new ones.

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Receivables

Receivables refer to the amounts owed to a company by its customers or clients for goods or services provided on credit.

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Recession

A recession is a significant decline in economic activity across the economy, lasting more than a few months, typically visible in GDP, income, employment, and trade.

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Revenue Stream

Revenue streams refer to the sources of income a business generates through the sale of goods or services, investments, or other financial activities.

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Risk Management

Risk management identifies, assesses, and controls potential events or situations to minimise the negative impact on an organisation’s objectives and operations.

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ROI (Return on Investment)

ROI stands for Return on Investment, a performance metric used to measure the profitability or effectiveness of an investment.

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S

Startup

Discover everything about startups in India—what they are, types, benefits, challenges, and how to start one. Learn from Flipkart's success and explore trending startup ideas.

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Software as a Service

In SaaS, users can access and use the software through a web browser without installing or maintaining it on their local devices or servers. SaaS eliminates the need for users to purchase and manage software licences, updates, and infrastructure, making it a convenient and cost-effective solution for businesses and individuals to access and use software applications.

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Seed Funding

Seed Funding is typically the first significant infusion of money that a startup receives. It covers initial expenses such as product development, market research, prototype creation, and team building. Angel investors, venture capitalists, or early-stage startup incubators and accelerators often provide seed funding. In return for their investment, these investors usually receive equity in the startup, allowing them to share in the potential success and profits of the company.

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Serial Entrepreneur

Serial entrepreneurs are characterised by their propensity to identify new business opportunities, launch startups, and take on the associated risks and challenges. A serial entrepreneur may go on to the next project if one incident reaches a particular level of stability or is sold, drawing on their knowledge and ideas from prior endeavours. The ongoing cycle of invention and entrepreneurship across numerous businesses or sectors is the defining characteristic of a serial entrepreneur.

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Scalability

Scalability refers to the ability of a company to grow and expand its operations efficiently and sustainably.

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Shareholder

Shareholders are individuals or entities that own shares of a company, entitling them to a portion of its profits and voting rights in corporate decisions.

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Shareholder's Equity

Shareholders' equity, also known as stockholders' equity or owners' equity for privately held companies, represents the residual interest in the assets of a company after deducting liabilities.

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Silent Partner

A silent business partner is an individual who invests capital in a business but does not participate in its day-to-day management or operations.

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Social Capital

Social capital is defined as the networks, relationships, and conventions that enable individuals and organisations to act collectively, cooperate, and exchange resources.

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Solvency

Solvency is the ability of an entity to meet its long-term financial obligations and continue its operations over the long term.

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Spin-Off

A spin-off in business is creating an independent company by selling or distributing new shares of an existing business division or subsidiary.

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Stakeholder

Individuals, organisations, or other entities that have an interest in a project, organisation, or decision and whose actions have the potential to influence or be influenced by its results are referred to as stakeholders.

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Stock Options

Options Stock is the financial derivative that provides the buyer the option to purchase or sell a certain stock at a set price within a predefined time frame. It is not obligatory.

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Strategic Planning

Setting long-term goals, figuring out how to get there, and assigning resources to make things happen are all part of the process of strategic planning.

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Subsidiary

A subsidiary company is controlled by another company which is known as a parent company.

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SWOT Analysis

Strategic planning to identify and analyse the strengths, weaknesses, opportunities, and threats related to a business or project is referred to as SWOT Analysis.

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Syndicate

A group formed to undertake a joint venture or activity for the purpose of business explains the meaning of syndicate.

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SaaS Metrics

SaaS metrics is the key performance indicator that measures the growth of Software-as-a-Business.

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T

Total Addressable Market

TAM meaning indicates the total potential revenue a business or product could generate if it captured 100% of the market share, assuming no constraints or limitations exist. TAM is essential for businesses and investors to assess the market size and growth potential of a product or service and make informed decisions regarding market entry, competition, and investment strategies.

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Tangible Asset

Physical items of value owned by a company, such as machinery, buildings, land, and inventory, that can be seen and touched are called tangible assets.

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Target Market

A defined set of people who are most likely to desire and purchase your goods or service is known as your target market. They are comparable in terms of age, hobbies, and money.

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Tax Deduction

A tax deduction is an allowed expense you can subtract from your income before taxes are calculated.

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Tax Evasion

The unlawful practice of purposefully failing to pay taxes due to the government is known as tax evasion. This includes underreporting earnings, fabricating deductions, hiding income, or completely omitting to declare financial transactions.

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Tax Haven

A tax haven is a country with minimal taxes and financial secrecy, attracting investment but often criticised for enabling tax avoidance.

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Tax ID Number (TIN)

Tax IDN is a unique identifier assigned by the income tax authority of India for tracking tax-related information and ensuring compliance.

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Tax Planning

The strategic arrangement of financial affairs to minimise tax liabilities while complying with tax laws is called tax planning.

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Tax Shelter

Tax shelter is the financial arrangement that helps to reduce or completely eliminate the tax liability.

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Technical Debt

Technical debt is the implied cost of additional rework caused by choosing an easy or limited solution now instead of using a better approach that would take longer.

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Trade Credit

Trade credit is a form of commercial financing in which sellers permit buyers to purchase goods of service and pay for it later.

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Trade Secret

Trade secret indicates an intellectual property that includes confidential information which may be licensed or sold.

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Trademark

A trademark is a symbol, word, phrase, design, or a combination of these that identifies and distinguishes the source of the goods or services of one party from those of others.

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Triple Bottom Line

A sustainability framework that evaluates a company's performance based on three parameters: people, planet, and profit is the triple bottom line.

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U

Unicorn

A unicorn is a privately held startup company with a valuation above $1 billion. The term "unicorn" was first coined by venture capitalist Aileen Lee in 2013 to represent the rarity of such startups.

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USP

The USP is designed to highlight what makes a product or service unique and why it is superior or more desirable compared to alternatives in the market. It serves as a critical element in marketing strategies to attract and retain customers by communicating the value and differentiation of the offering.

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Underwriting

Underwriting in insurance is the process by which an insurance company evaluates the risks associated with insuring a person, property, or organisation.

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Unsecured Loan

A type of loan that does not require any collateral like house, assets, or car is called an unsecured loan.

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V

Valuation

Valuation of a company involves assessing various factors, such as financial performance, market conditions, future cash flows, and comparable data, to arrive at a fair and accurate assessment of the item's monetary value.

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Value Proposition

Value Proposition articulates why customers should choose a particular offering over competitors and highlights the key features, advantages, and solutions it provides to address customer needs and problems.

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Venture Capitalist

A venture capitalist is a specialised investor or firm that provides financial backing to early-stage and high-potential startup companies. Their primary objective is to help these businesses grow and succeed by injecting capital in exchange for an ownership stake.

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VAT (Value Added Tax)

Value Added Tax (VAT) is a consumption tax levied on the value added to a product or service at each stage of its production or distribution.

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Venture Capital

Venture capital is a form of private equity financing where investors fund startups and early-stage companies in exchange for equity ownership, expecting high returns upon the company's growth and success.

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Value Chain

A series of activities that companies perform to create value for their customers.

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Variable Cost

An expense that directly varies based on sales or production levels is called a variable cost.

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Viral Marketing

Viral marketing is using social media sharing to quickly disseminate information about a good or service.

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W

Working Capital

Working capital is the money a business uses for its daily operations. It's calculated by subtracting current liabilities from current assets.

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X

Y

Year-End Close

Financial year end is the final day of a company's accounting period, used for financial reporting and tax purposes.

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Z

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